POWERWORKS Studio

Your brand is a promise, a bond that must connect with your consumers, key stakeholders
and employees. The essence of the brand must be uncovered and delivered in a relevant
and engaging way. Only then will your brand have value, gain consumer confidence,
and build loyalty.

We investigate, uncover and delve into a brand’s core values and marketing environment.
The goal is to create a 360-degree brand experience that provokes immediate impact while inspiring long-term consumer loyalty.

CONDUCT RESEARCH
– Clarify vision and values
– Learn needs and perceptions
– Conduct marketing and competitive audits
– Evaluate existing brands and architecture

DEVELOP STRATEGY
– Create positioning platform
– Uncover brand attributes
– Publish brand brief
– Initiate naming strategy

DESIGN IDENTITY
– Develop big idea
– Design brand identity
– Explore applications
– Finalize brand architecture
– Create visual strategy

CREATE TOUCHPOINTS
– Finalize Identity
– Develop look, feel, tone
– Initiate trademark protection
– Prioritize and design all applications
– Apply architecture

MANAGE ASSETS
– Build synergy around brand
– Develop launch strategy (internal and external)
– Build brand champions
– Create brand books
– Develop standards and guidelines
– Finalize reproduction files

deliver ASSETS
– Turnover reproduction files
– Review standards with internal teams