A brand is a messenger of trust; its credibility is undermined by inconsistency and inaccuracy. In other words, your company is constantly evolving; to stay relevant, so must your brand.

We identify a brand’s essential foundation to find commonality and resonance. Then, by ensuring each touch point works in unison, we create powerful, seamless and result-driven solutions for long-term and immediate success.

CONDUCT RESEARCH
– Clarify vision and values
– Learn needs and perceptions
– Conduct brand and competitive audits
– Evaluate existing brands and architecture

DETERMINE GOALS
– Identify positioning platform
– Develop brand strategy
– Realign with brand values
– Define positioning platform
– Publish brand brief

REDESIGN IDENTITY
– Develop big idea
– Design brand identity
– Explore applications
– Finalize brand architecture
– Create visual strategy

APPLY TO TOUCHPOINTS
– Develop look, feel, tone
– Prioritize and design all applications
– Apply architecture
– Ensure consistency

MANAGE ASSETS
– Build synergy around brand
– Develop launch strategy (internal and external)
– Build brand champions
– Create brand books
– Develop standards and guidelines
– Finalize reproduction files

deliver ASSETS
– Turnover reproduction files
– Review standards with internal teams

© 2009 Powerworks Studio Inc.