AdvantEdge

It’s hard to argue: Cindy Crawford is pretty darn attractive. So the folks behind AdvantEdge, the nation’s leading women’s sports nutrition brand, decided to hire her to be their spokesperson. Great idea? Well, no. It turns out most women credited her body to genes not workouts. So we moved her out of the runway and into the gym, to show working hard, setting goals and AdvantEdge helps achieve results. Even for Cindy. New testing showed women now credited Cindy’s workouts and AdvantEdge. Although they still wanted her genes.