Baucis and Philemon

You probably have never heard of Aalfs, but there's a good chance you've worn their pants. They make private label jeans for Gap, J Crew, JC Pennys and other retailers. They wanted to launch their own brand, one that was fashionable, but not edgy, faddish or expensive. Name generation and brand boards (followed by focus groups) led to logo development and jean label creation to create a new, distinct identity.

Partnered with SWJ Dallas