Myoplex “Shannon Sharpe”

Myoplex wanted to reach “tweeners” – more than typical health club members but not hardcore body builders. They wanted a spokesperson to bridge that gap, and chose former NFL tight end Shannon Sharpe to help. Due to Shannon’s busy schedule, he could only spare a few hours to provide a year’s worth of material. In five days we created a campaign, arranged a photo and TV shoot, flew out to Denver and got everything we needed in six exhausting hours. Exhausting for us, anyway. Mr. Shannon “Pro Athlete” Sharpe didn’t break a sweat.