Results for Women

EAS. Manly sports products. Big bicep guys. What are they doing launching a product for women? With Results for Women, EAS recognized women have busy schedules and need help eating right, just like men. To roll out the brand nationally and gain awareness we needed to take a totally new approach than EAS was used to taking. We promoted ‘holistic nutrition’ and spiritual wellness. Used soft illustrations. Large taste appeal. And no big bicep guys.