WINGSTREET

Pizza Hut wanted to get the name of their new sister chain, WingStreet, on everyone’s lips. Famous streets across the country were renamed “WingStreet” for a day, such as Wall Street, Bourbon Street, and Rush Street. A party was thrown on each block with free samples, music and giveaways. We used a contemporary, urban look to add some sizzle, with messaging localized for each market. Mobile marketing complemented signage and print.