Wintrust Financial

Almost three-dozen community banks are under the Wintrust Financial umbrella. Each positions itself as your friendly bank competing against the diabolical mega financial corporations. But we needed to take on the “big banks” without seeming mean spirited. We needed to be sophisticated, but not large. Plus, we had to develop each piece in a template-style, so Wintrust’s in-house marketing team could swap logos and products for individual banks. We came up with a New Yorker cartoon-style campaign that met every criteria.